CASE STUDY – IMPROVING OPERATIONS

Going beyond ‘the simple answer’

Countryside is a UK housebuilding and urban regeneration company which prides itself on creating places where people love to live. The company has over 60 years’ experience in building homes and creating sustainable communities that were made to last.

On one hand, the pressure to build 380,000 affordable homes in Britain every year for several decades has brought property developers plenty of demand. But it also brings a complicated question: how do you satisfy that demand in a fast and profitable way?

To achieve this, the industry as a whole would need to take strategic and practical steps. Our role was to perform a strategic review for Countryside, where we would show them exactly what steps to take.

While we understood the desire for a simple answer, we knew the question was much more complex. That’s why we were sure to investigate dynamics impacting the broader market in our strategic review, giving us a more accurate picture overall.

From this, we suggested actions to reset product strategy and align capability with capacity — including efficiencies of £1.15m in benefits and a further c.£10m from site operating model changes.

The result

“This has been a valuable exercise for Countryside and I’ve been impressed at the level of understanding of our business Hexagon has built over the past three months. The depth of the study combined with the clarity of presentation has been impressive throughout and will undoubtedly inform significant improvements to our manufacturing operations.”

Mike Woolliscroft, Co-CEO, Countryside Partnerships

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